🔴 Problem
A B2B SaaS startup was paying $3,200/month in Google Ads just to get 80 leads. They had zero organic presence — ranking page 4–6 for their 3 most important keywords. Content output was 1 blog post per quarter with no keyword strategy.
🔵 Strategy
Ran a technical SEO audit using Ahrefs — found and fixed 47 critical issues (broken links, missing meta tags, slow page speed). Built a topic cluster map targeting 120 keywords across 8 content pillars. Produced 3 long-form articles/month (1,800–2,500 words each) optimised for featured snippets.
🟢 Result
Month 1: +18% traffic. Month 3: +90%. Month 5: +220%. 18 keywords now on page 1, including their 2 highest-value terms. Monthly organic leads went from 0 to 47. The client cut their Google Ads spend by 40% — saving $1,280/month — while total leads increased.